MKT571 MKT/571 Communications Plan Week 5

Develop a communications plan for your product launch, including both your domestic and international markets.

Write a 700- to 1,050-word paper addressing the following:

1.Evaluate factors involved in developing and managing an

effective marketing communications plan for the new product.

2.Evaluate advertising and promotion programs for the new 

product. 

3.Evaluate the technology trends available to help you market the product. 

4.Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the

differences.

Reference Requirements: You must have 5-6 references PLUS at least one peer reviewed article from the UOP Library for each

team member. For example, if you have a team of 5, you would need 10-11 total references.

Format your paper consistent with APA guidelines.