MKT571 MKT/571 Client Pitch Presentation, Week 5

Select a current product with which you are familiar, and pitch a new IntegratedMarketing Communication plan (IMC) to your client. Create a MicrosoftPowerPoint presentation of 8-10 slides that includesthe following components:

• Identify any considerations you will need to employ to build and

 maintain the brand and customer loyalty.

• Create a print ad and a video broadcast for the product featuring

 your new strategy (Youtube TM, video, or power point storyboard isacceptable).