MKT/571 Assignment

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Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

  • No more than 2100 words
  • Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
  • A positioning statement for the company with careful consideration of their brand and strategy
  • Paper is consistent with APA guidelines.

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I am thinking of Disney!

    • 8 years ago
    • 15
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      marketing_segmentation_and_product_positioning_of_bmw.docx

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      walt_disney_network.edited.docx

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      market_segmentation_and_positioning_-_smart_work.docx

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      10_mkt_571_segmentation_and_target_market_paper_-_gm.docx

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      mkt_571_week_3_segmentation_and_target_market_paper.docx

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      mkt_571_week_3_individual_segmentation_and_target_market.docx