MKT500 Discussion Week 5

Are You Sitting on a Million Dollar Idea?" Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_dzb4g1im/embed/iframe?&flashvars[streamerType]=auto

Think about products that you would love to see revamped to meet your needs or a new product that has not yet been created.

• Create a video showing the product that you would like to see revamped. Describe the changes you would like to see.
• Suggest who the target market is for your new creation.
• Upload your video to the discussion thread using Kaltura. Note: Review the Kaltura tutorial "Student Video Assignment Submission", located in Week 5. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your discussion response.
• Click here to view the grading rubric for this discussion.

Video Segment Reference:

CBS Sunday Morning. (2014, March 23). Quirky, the mother of online invention [Video file]. Retrieved from https://youtu.be/7PscV4X_X5g.