MKT/421 - Week 5, Marketing (MINUS FINAL EXAM)

MKT421 Week 5, Discussion Question 1

MKT421 Week 5, Discussion Question 2

MKT421 Week 5, Discussion Question 3

MKT 421 Week 5, Group Assignment - Group Marketing Plan

MKT 421 Week 5, Group Assignment - Group Marketing Plan PowerPoint

Final Marketing Plan and Presentation

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 6,000- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

• Your promotional strategy for your product or service, include how you may use the following:

• Create an  Advertising Plan that includes the following:
• Public relations
• Digital marketing
• Sales promotion
• Direct marketing
• Event marketing
• Outdoor

• Create a Sales Promotion plan
• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation (Speakers notes) accompanied by a 15-20-slide Microsoft^® PowerPoint^® presentation illustrating your Marketing Plan to the management of the company that you are proposing the new product of service to.  Do not count the title or reference slide in the slide count. 

Format your paper and presentation consistent with APA guidelines.