MKT/421 - Week 4, Marketing

MKT421 Week 4, Discussion Question 1

MKT421 Week 4, Discussion Question 2

MKT421 Week 4, Discussion Question 3

MKT421 Week 4, Group Assignment - Product, Pricing, and Channels Paper

MKT421 Week 4, Individual Assignment - Blue Ocean Strategy Paper

Blue Ocean Strategy Paper

Write a 750- to 1,00-word paper that describes the importance of Blue Ocean Strategy and identify a product or service that would be considered a blue ocean move. Include the following:

• A description of blue ocean strategy and its importance

• A product or service that might be considered a blue ocean move and why. Do not Include any example that was given in the text or the learning activity from week 3.

• An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.

Product, Pricing, and Channels Paper

Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100- word paper that includes:

• A detailed description of the features of your product or service including how it solves the needs of your target market

• A description of how your marketing efforts will change with each phase in the product life cycle

• The packaging you will use for your product or service and how it will add value

• The appropriate pricing strategy for your product or service and the price you will set at launch

• The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Format your paper consistent with APA guidelines.