MKT/421 - Week 2, Marketing

MKT421 Week 2, Discussion Question 1

MKT421 Week 2, Discussion Question 2

MKT421 Week 2, Discussion Question 3

MKT421 Week 2, Individual Assignment - Marketing Mix Presentation

MKT421 Week 2, Group Assignment - Personal Branding Paper

MKT421 Week 2, Learning Team Charter

Marketing Mix Presentation

Select a company currently experiencing marketing changes.

Create a 6-8 slide Microsoft^® PowerPoint^® presentation (not including a title slide or reference slide) that analyzes that company's marketing mix:

• Give a brief overview of the company and the changes it is experiencing and the driving force behind those changes.
• Each of the four P's should be addressed on its own slide.
• The final slide should analyze the changes this company is experiencing and how the company is addressing those changes.
• Use  the University Library to facilitate your research of the company.   

Personal Branding Plan Paper

Write a 750- to 1000-word paper that does the following:

• Summarizes your background and what makes you unique in a 1-paragraph elevator pitch

• Identifies 3 to 4 companies you want to work for, and an explanation as to why

• Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

Format your paper consistent with APA guidelines.