MKT421 MARKETING WEEK 4 DQ

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Week 4 DQ 1

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? 

 

Week 4 DQ 2

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy? 

 

 

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