MKT/421 Marketing / University of Phoenix / Week1 to 5 Individual and Learning Team Assignments / Version 12

Week 1 Learning Team Instructions Marketing Plan(Preparation)

Your Learning Team must create a new product or service for an

existing organization and complete assignments related to creating a

Marketing Plan. These assignments culminate in the Marketing Plan:

Final Paper and Presentation, due in Week Five.

The Marketing Plan deliverables are:

• Marketing Plan: Phase I Paper

• Marketing Plan: Phase II Paper

• Week Four DQ Question Responses

• Marketing Plan: Final Paper and Presentation

Begin working on the Marketing Plan.

Week 2 Learning Team Marketing Plan:Phase I

Create a new product or service for an existing organization. This

product or service will be the basis for your Marketing Plan Paper.

Obtain your instructor’s approval of your product or service before

beginning this project.

Write a 1,000- to 1,400-word paper that includes the following:

• An overview of the existing organization

• A description of the new product or service

• An explanation of the importance of marketing to your selected

organization’s success

• A SWOT (strengths, weaknesses, opportunities, threats) analysis

on the new product or service

• The marketing research approach you would use to develop the

marketing strategy and tactics for this new product or service

Refer to the Marketing Plan Outline located on the student website

for the general framework of the Marketing Plan.

Format your paper consistent with APA guidelines. Incorporate at

least three academic references in your paper.

Week 3 Individual MarketingResearch Paper

Resource: Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access

additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the

importance of marketing research in developing Kudler Fine Foods’

marketing strategy and tactics. Include the following:

• Identify the areas where additional market research is needed.

• Analyze the importance of competitive intelligence and analysis

regarding the development of Kudler Fine Foods’ marketing

strategy and tactics.

Format your paper consistent with APA guidelines. Incorporate at

least three academic references in your paper.

Week 3 Learning Team Marketing Plan:Phase II

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Write a 1,050- to 1,400-word paper in which you address the

following:

• Identify the segmentation criteria that will affect your target

market selection.

• Identify your target market.

• Describe the organizational buyers and consumers of your

product or service and the factors that influence their purchasing

decisions. Discuss how these factors will affect your marketing

strategy.

• Analyze current competitors and define the competitive

landscape for your product or service.

Format your paper consistent with APA guidelines. Incorporate at

least three academic references in your paper.

Week 4 Individual Using Perceptual Maps in Marketing Simulation Summary

Complete the simulation, Using Perceptual Maps in Marketing,

located on the student website.

Write a 1,050- to 1,450-word summary in which you address the

following for each of the three major phases in the simulation:

• The situation

• Your recommended solutions, including why

• Your results

Summarize the different marketing components addressed in this

simulation by answering the following questions:

• What is the relationship between differentiation and positioning of

products or services? Is the repositioning of the product in the

simulation as you had expected it to be? Explain why or why not.

• What is the effect of the product life cycle on marketing? What

effect did the product life cycle have on the product in the

simulation?

Format your paper consistent with APA guidelines. Incorporate at

least three academic references in your paper.

Week 4 Learning Team Marketing Plan:Phase III

Use the product or service you selected for your Marketing Plan:

Phase I Paper.

Based on individual responses to the Week Four discussion

questions, align on the appropriate response for the following

sections of the new product marketing plan. Prepare a summary for

each that will be incorporated into your final deliverable, due in Week

Five.

• Describe the pace at which your product will move through the

product life cycle and the factors that will affect its movement.

How will the product life cycle affect the marketing of your

selected product or service?

• Identify the positioning and differentiation strategies for the

product or service.

This is not submitted as an assignment.

Week 5 Learning Team Marketing Plan:Final Paper andPresentation

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase

II, Paper, Marketing Plan: Week Four (not submitted as an

assignment but part of discussion question)

Use the Marketing Plan Outline listed on the student website as a

guide.

Write a 4,000 to 5,000-word paper integrating your previous Learning

Team assignments, including the Week Four assignment that was

not submitted, into a final Marketing Plan Paper. Address the

following information in your paper:

• Identify the appropriate price strategy that should be used for the

product or service.

• Identify the appropriate place and promotional strategy that

should be used in developing the strategic marketing plan.

• Develop an initial sales promotion schedule.

• Create an advertising plan.

• Identify public relations opportunities for the product or service.

• Analyze the effect of channel management decisions on the

marketing of your selected product or service.

• Select appropriate distribution channels for your product or

service and address costs in terms of placement, shipping, and

middlemen.

• Develop a budget for your plan.

• Identify quantifiable elements that can be used to evaluate,

monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation

illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines.

Incorporate at least five academic references in your paper.