MKT/421

Watch the video case study "Geek Squad: A New Business for a New Environment." http://highered.mheducation.com/sites/0077861035/student_view0/chapter3/video_cases.html (link to video)

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. 

Write a 700- to 1050-word paper using your company or one with which you are familiar. 

• In your opinion, what are the specific key environmental forces that created an opportunity for your company ?
• Have there have been changes in the purchasing patterns of your selected organization's target market in recent years ?
• Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your selected company's marketing efforts and product offerings in the future.
• Explain what differentiation strategy your company should undertake to encourage its target market to choose it over other competitors.
• Analyze what lessons you might learn from the Geek Squad case study.
• What recommendations can you offer to Geek Squad?

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MUST BE Plagurisum free and be gramaticaly correct.