MKT3010 Week 1 Assignment 3 - Marketing Strategy for Blackwater [17 Slides]

A firm that markets a drink called Blackwater has hired you to develop its marketing strategy. See http://www.blackwaterdrink.com/ for more information.

In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:

• What value are you creating with this product?

• Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?

• Why did you select this specific strategy? Is it the most suitable one?

Make sure that the slides follow the format of a formal presentation. Use the notes feature to incorporate any relevant material not included on the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.