MKT230 week3 Consumer Behavior

CheckPoint

Consumer Decision-Making Process

In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

Complete the table in Appendix C, usingFigure 5.1 on p. 142 of the textbook as a guide, by describing the stages in the decision process of a recent purchase.

Post your completed Appendix C as an attachment.