MKT230 INTRODUCTION TO MARKETING week 8

Week Eight: Advertising, Promotion, Public Relations, and Retail

Details

Due

Points

Objectives

8

8.1 Identify the steps involved in developing and advertising campaign.

8.2 Summarize key sales promotion techniques.

8.3 Examine the effects of B2C e-commerce on traditional retailing.

CheckPoint

Developing and Advertising Campaign

Resource:Analysis: GEICO television commercials try to appeal to wide audience/Audio File: Day to Day.

Listento the Audio File, Day to Day, by clicking on the Electronic Reserve Reading link located under Week 8 on the Materials page of the student website.

Describethe steps a company must consider when developing their own advertising campaign, keeping some of the key points of the story in mind. Your answer should be 200–300 words in length.

Day 3

15

CheckPoint

Marketing Concepts Activity

Drafta 200- to 300-word response to the Marketing Concepts: Discussing Choices and Ethical Issues question 6 found on p. 532 of Marketing: Real People, Real Choices.

Day 5

10

Individual

Sales Promotion Techniques

Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

· Discounts and deals

· Increasing industry visibility

· Price-based consumer sales promotions

· Attention-getting consumer sales promotions

Formatyour paper consistent with APA guidelines.

Postyour paper as an attachment.