MKT100 week 9 QUIZ(NEW COURSE)

An agent that receives goods on consignment from local sellers and negotiates sales in large, central markets is called a

Answer

[removed]		commission merchant.
[removed]		sales branch agent.
[removed]		selling agent.
[removed]		manufacturers' agent.
[removed]		broker-agent.

Which of the following is the least flexible of these important retailing strategy issues?

Answer

[removed]		Store atmosphere
[removed]		Scrambled merchandising
[removed]		Retail positioning
[removed]		Store image
[removed]		Location

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Answer

[removed]		discount store.
[removed]		department store.
[removed]		convenience store.
[removed]		supermarket.
[removed]		category killer.

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Answer

[removed]		On-site wholesalers
[removed]		Cash-and-carry wholesalers
[removed]		Rack jobbers
[removed]		Truck jobbers
[removed]		Drop shippers

____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.

Answer

[removed]		Off-price shopping centers
[removed]		Outlet shopping centers
[removed]		Regional shopping centers
[removed]		Power shopping centers
[removed]		Lifestyle shopping centers

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Answer

[removed]		specialty-line wholesalers.
[removed]		full-service stockers.
[removed]		in-store maintainers.
[removed]		assemblers.
[removed]		rack jobbers.

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Answer

[removed]		limited-service wholesalers.
[removed]		wholesale service specialists.
[removed]		general-line wholesalers.
[removed]		specialty-line wholesalers.
[removed]		specialty-service wholesalers.

A retailer is an organization that purchases products for the purpose of reselling them to

Answer

[removed]		other retail organizations.
[removed]		the government.
[removed]		ultimate consumers.
[removed]		wholesalers.
[removed]		nonprofit organizations.

Which of the following is a full-service merchant wholesaler?

Answer

[removed]		Cash-and-carry wholesaler
[removed]		General merchandise wholesaler
[removed]		Drop shipper
[removed]		Mail-order wholesaler
[removed]		Truck wholesaler

Selling agents perform every wholesaling activity except

Answer

[removed]

transporting goods.

[removed]

setting prices.

[removed]

financing the products.

[removed]

taking title to products.

Which of the following is the least flexible of these important retailing strategy issues?

Answer

[removed]		Store atmosphere
[removed]		Scrambled merchandising
[removed]		Retail positioning
[removed]		Store image
[removed]		Location

Direct marketing, direct selling, and automatic vending are all examples of ____ retailing.

Answer

[removed]		off-premise
[removed]		portfolio
[removed]		nonstore
[removed]		off-price
[removed]		direct

Large, self-service stores that carry a complete line of food products and some nonfood products are called

Answer

[removed]		discount stores.
[removed]		superstores.
[removed]		supermarkets.
[removed]		department stores.
[removed]		warehouse clubs.

The selling of merchandise outside the confines of actual facilities is generally called

Answer

[removed]		nonstore retailing.
[removed]		direct selling.
[removed]		direct marketing.
[removed]		Internet marketing.
[removed]		store-front sales.

A manufacturers' outlet mall is most appropriately classified as a(n)

Answer

[removed]		discounter.
[removed]		specialty retailer.
[removed]		off-price retailer.
[removed]		category killer.
[removed]		department store.

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Answer

[removed]		discount store.
[removed]		department store.
[removed]		convenience store.
[removed]		supermarket.
[removed]		category killer.

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Answer

[removed]		direct marketing.
[removed]		direct-response marketing.
[removed]		telemarketing.
[removed]		personal selling.
[removed]		direct selling.

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Answer

[removed]		functional wholesalers.
[removed]		commission wholesalers.
[removed]		hands-off intermediaries.
[removed]		contract negotiators.
[removed]		functional middlemen.

Wholesaling can be defined as

Answer

[removed]		transactions in which products are bought for resale.
[removed]		transactions made at a discount.
[removed]		sales made to retailers only.
[removed]		transactions in which purchases are for production of other goods only.
[removed]		marketing activities necessary to conduct exchanges with consumers.

The performance of marketing-related activities conducted on the telephone is called

Answer

[removed]		e-marketing.
[removed]		direct-response marketing.
[removed]		telemarketing.
[removed]		phone retailing.
[removed]		tel-selling.

12 years ago

Report issue

MKT100 week 9 QUIZ(NEW COURSE) 100% ACCURATE A++ ANSWER GUARANTEED (I also can attempt your quiz for 100%)

NOT RATED

Purchase the answer to view it

mkt100_week_9_quiz.docx