mkt10

"Organizational Development and Social Responsibility" Please respond to the following:

• Determine three (3) typical global marketing activities that companies should centralize at their headquarters and three (3) typical activities that they should delegate to national or regional subsidiaries. Provide a rationale to support your determination.
• From the e-Activity, evaluate McDonalds' level of responsiveness to social responsibility concerns. Include an example from your observation of your local McDonalds to support your response.