MKT Unit3 - Discussion Board

Your supervisor, Mr. Johnson, wants you to review the various marketing research techniques and report them to your marketing team. In a report, explain in your own words, what the various marketing research techniques are and which one would work best for BevCo’s new beverage.

For this assignment, you must make a 600–800 word posting to the Discussion Board in which you explain the various marketing research techniques and which one would work best for BevCo’s new beverage. Answer the following questions in your posting:

• What are the various marketing research techniques, and how are they applied in the marketing world?
• How would you critique the various marketing research techniques to fit the marketing of BevCo's new beverage?
• Which marketing research technique would work best for BevCo’s new beverage?
• Give at least 3 recommendations of how this would improve the marketing of BevCo’s new beverage?