Mkt qeustion /571

Market growth is one of the components of developing a new product launch plan. You were to create a new product launch plan for this product, Sneaker Beats by Nike (see description below). Please cover the market growth (domestic and international) portion of the plan in at least 250 words, including in-text citations and complete citations for references used.

Nike Sneaker Beats Product Description:  For todays’ athletes, Sneaker Beats is a fitness shoe that allows the sportsperson to listen to music, or talk radio and more with these versatile athletic shoes perfect for activities such as running, walking, and other sports. Sneaker Beats is a multipurpose and innovative shoe that specializes in allowing athletes to get dressed and stay entertained while working out. We are the only shoe in the world that allows you to listen to music or radio with cutting-edge technology.

Sneaker Beats is useful in a number of different ways: for running, exercising in the gym/home, private listening, or for leisure. For today’s students and sneaker enthusiasts, the majority of shoes on the market do not offer this technology and flexibility. The Sneaker Beats line features patented technology that provides instant access to music/radio through inconspicuous speaker technology and private listening when paired with a Bluetooth headset.