MKT 625 - Week 5 - DQ 1 - Diffusion of innovations ~ A + Tutorial With References

Panasonic has introduced a digital camera that combines the size benefits of a digital point and shoot camera with the ability to use small interchangeable lenses. How can the company use the diffusion-of-innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adapter categories?

• Innovators
• Early adopters
• Early majority
• Late majority
• Laggards

Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts.