MKT 625 - Week 2 - DQ 2 - Reference Group ~ A + Tutorial With References

Evaluate the power and influence of a reference group. Give an example of a reference group where you have asked for help in a buying decision, and give an example when a member of a reference group asked you for help in a buying decision. Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts.