MKT 593 week 3 learning team

Consumer Buying Decisions

View the Video in the Library Media Section, and then enter in Search, "Adapt to the Customer in their Buying Decision Process", with Colleen Honan.
Explain what her company did and its importance.
List three companies that are examples of this type of innovation approach. These companies should be where you work, or, did in the past.
The paper should be 750 words, and meet APA formatting.