MKT 593 week 2 learning team

Environmental Analysis

Choose, as a team, a product for an environmental analysis.

Attain faculty approval for your chosen product.

Research an environmental analysis for the Learning Team’s selected product.

Write a research paper of no more than 3,000 words in which you include a descriptive analysis of the following:

• The product: the main features of the product and the major benefits received by those using the product; current branding strategies, a description of pricing used at distribution levels and to final users
• Target market: demographic or psychographic profile; identification of the overall market size
• Distribution: the plan for distribution
• Competitors: define competition, current market share, competitive marketing strategies, product attributes, promotion, pricing, services offered, and definition of distribution network; discussion of strengths, weaknesses, and competitive trends.
• Financial analysis: overall industry sales and market shares by segment and geographical region; profitability analysis including projected revenues and expenses
• Other factors: include trends, events, and external conditions that may affect the product launch; social, cultural, demographic, economic, technological, political, legal, regulatory, and ethical factors considered

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.