MKT 593 week 1 Individual assignment

Research and Marketing

Write a paper of no more than 1,050 words in which you explain the role of research in marketing.

• Include how research is used to develop marketing strategies.
• List at least one specific strategy for price, product, promotion, or place used by your company or organization.
• Include an evaluation of the effectiveness of this strategy.

Format your paper consistent with APA guidelines.

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