MKT 571/MKT571 NEW PRODUCT LAUNCH MARKETING PLAN, PART III

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MKT571  New Product Launch Marketing Plan, Part III

 

 

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning PrMarketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)Intended marketing objectives for Y1, Y2, and Y3icing and distribution strategies Implementation milestones Evaluation and control metrics and methodology to measure performance Contingency planning

    • 8 years ago
    MKT 571/MKT571 NEW PRODUCT LAUNCH MARKETING PLAN, PART III
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