MKT/ 571 WEEK FOUR QUIZ (2015) 100% CORRECT ANSWERS

MKT/ 571 WEEK 4 QUIZ

1- When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

2- Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

3- Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers? 

4- Which companies have launched a website without any previous existence as a firm?

5- What mode of entry is it when local and foreign investors share ownership and control?

6- What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

7- Which type of distribution relies on some intermediaries willing to carry a particular product?

8- What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

9- What takes place when dealers purchase some or all of a product line?

10- What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

11-   What type of system does a firm employ to decide about the most critical decisions management faces?

12- When the number of intermediaries are severely limited, this means an

13- Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

14- What is a simple way to engage in international marketing?

15- What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?  

16- When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

17- What type of distribution places the goods or services in as many outlets as possible?

18- Companies are pursuing which objective when they start with prices high and slowly drop them over time?

19- What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

20- What is an ultimate form of foreign involvement?

21- Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?