MKT 571 Week 6 Team Assignment Product Launch Plan

Learning Team Assignment: Product Launch Plan
• Develop a product launch plan for two markets (domestic andinternational).• Write a 2,800- to 3,500-word paper explaining each of thefollowing elements in your team’s Product Launch Plan:

o Product descriptiono Product positioning o TargetingoMarket needso Market potential and market growtho Company SWOT analysis(include analysis from both countries chosen)o The competitiono Marketingobjectives and marketing strategyo Pricingo Marketing communication (includingpublic relations)o Distribution strategy (domestic and international marketentry)o Financial information (a budget showing product launch expenses and aunit forecast by quarter for 3 years)o Marketing research conducted for theplan

• Format your paper consistent with APA guidelines.