MKT 571 Week 6 Investor Pitch Assessment

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Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides. 

Include the following key components from your New Product Launch Marketing Plan:

• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3 
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning