MKT 571 Week 4 Quiz Questions

MKT 571 Week 4 Quiz Questions

Solutions

1. Which type of distribution relies on some intermediaries willing to carry a particular product? 

1. What type of system does a firm employ to decide about the most critical decisions management faces?
   

1. What is the practice that allows companies to maximize their market share by believing a higher salesvolume will lead to lower unit costs and higher long run profit while assuming the market price is sensitive? 

1. Which marketing system is another channel development in which two or more companies put togetherresources to exploit an emerging market opportunity?

1. When companies estimate the demand and costs associated with alternative prices, they will choose theprice that produces

1. What is a simple way to engage in international marketing?
   

1. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unifiedsystem? 

1. What type of deal takes place when the seller receives some percentage of the payment in cash and therest in products? 

1. What is an ultimate form of foreign involvement?
   

1. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
   

1. What takes place when dealers purchase some or all of a product line? 

1. When a seller agrees to accept partial payment of products manufactured with the supplied equipmentit is called 

1. When the number of intermediaries are severely limited, this means an
   

1. What type of distribution places the goods or services in as many outlets as possible?
   

1. Which companies have launched a website without any previous existence as a firm? 

1. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication topersuade consumers?

1. Companies are pursuing which objective when they start with prices high and slowly drop them overtime? 

1. What mode of entry is it when local and foreign investors share ownership and control?
   

1. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made inthe store? 

1. What form describes a buyer and seller directly exchanging goods with no money and no third partyinvolved? 

1. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessencompetition substantially?