MKT 571 Week 4 Quiz ~ ( Latest Syllabus - Perfect Tutorial - Score 21/21 For Sure )

All 21 Questions Answered Correctly

1. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

[removed]Market tactics

[removed]Market skimming

[removed]Market pricing

[removed]Focusing on market share

2. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

[removed]break-even current profit

[removed]negative current profit

[removed]lowest current profit

[removed]maximum current profit

3. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

[removed]Horizontal marketing system

[removed]Vertical marketing system

[removed]Rectangular marketing system

[removed]Conventional marketing system

4. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

[removed]Push strategy

[removed]Pull strategy

[removed]Side pull strategy

[removed]Downward strategy

5. What type of distribution places the goods or services in as many outlets as possible?

[removed]Selective distribution

[removed]Intensive distribution

[removed]Marketing distribution

[removed]Exclusive distribution

6. Which type of distribution relies on some intermediaries willing to carry a particular product?

[removed]Strategic distribution

[removed]Marketing distribution

[removed]Selective distribution

[removed]Planned distribution

7. What is an ultimate form of foreign involvement?

[removed]Direct ownership

[removed]Foreign investment

[removed]Foreign trade

[removed]Direct investment

8. What mode of entry is it when local and foreign investors share ownership and control?

[removed]Foreign investment

[removed]Joint venture

[removed]Direct investment

[removed]Sole proprietor

9. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

[removed]Sensitive pricing

[removed]Target pricing

[removed]Market-penetration pricing

[removed]Market skimming

10. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

[removed]Horizontal marketing system

[removed]Triangular marketing system

[removed]Vertical marketing system

[removed]Rectangular marketing system

11. Which companies have launched a website without any previous existence as a firm?

[removed]Customer-centered companies

[removed]Pure-click companies

[removed]Brick-and-click

[removed]Employee-centered companies

12. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

[removed]Marketing agreements

[removed]Loosening agreements

[removed]Promising agreements

[removed]Tying agreements

13. When the number of intermediaries are severely limited, this means an

[removed]inclusive distribution

[removed]marketing distribution

[removed]strategic distribution

[removed]exclusive distribution

14. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

[removed]Pull strategy

[removed]Push strategy

[removed]Downward strategy

[removed]Upward strategy

15. What type of system does a firm employ to decide about the most critical decisions management faces?

[removed]Marketing channel system

[removed]Advertising strategic system

[removed]Pushing system

[removed]Pulling system

16. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

[removed]buyback arrangement

[removed]trade agreements

[removed]free trade agreements

[removed]price adaptation

17. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

[removed]Barter

[removed]Free trade

[removed]Compensation deal

[removed]Offset

18. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

[removed]Horizontal marketing system

[removed]Strategic marketing system

[removed]Conventional marketing system

[removed]Vertical marketing system

19. What is a simple way to engage in international marketing?

[removed]Travel abroad

[removed]Cultural attainment

[removed]Communications

[removed]Licensing

20. What takes place when dealers purchase some or all of a product line?

[removed]Full-line forcing

[removed]Half-line forcing