MKT 571 Week 4 Quiz

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

[removed]Market pricing
[removed]Focusing on market share
[removed]Market skimming
[removed]Market tactics

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

[removed]Side pull strategy
[removed]Downward strategy
[removed]Push strategy
[removed]Pull strategy

What type of distribution places the goods or services in as many outlets as possible?

Which type of distribution relies on some intermediaries willing to carry a particular product?

[removed]Selective distribution
[removed]Marketing distribution
[removed]Strategic distribution
[removed]Planned distribution

Which companies have launched a website without any previous existence as a firm?

[removed]Brick-and-click
[removed]Customer-centered companies
[removed]Pure-click companies
[removed]Employee-centered companies

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

[removed]lowest current profit
[removed]break-even current profit
[removed]negative current profit
[removed]maximum current profit

What is an ultimate form of foreign involvement?

[removed]Direct investment
[removed]Foreign investment
[removed]Foreign trade
[removed]Direct ownership

Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

[removed]Horizontal marketing system
[removed]Strategic marketing system
[removed]Vertical marketing system
[removed]Conventional marketing system

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

[removed]price adaptation
[removed]buyback arrangement
[removed]free trade agreements
[removed]trade agreements

What takes place when dealers purchase some or all of a product line?

[removed]Part-line forcing
[removed]Half-line forcing
[removed]Forcing by brand
[removed]Full-line forcing

What type of system does a firm employ to decide about the most critical decisions management faces?

[removed]Pulling system
[removed]Pushing system
[removed]Advertising strategic system
[removed]Marketing channel system

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

[removed]Vertical marketing system
[removed]Conventional marketing system
[removed]Horizontal marketing system
[removed]Rectangular marketing system

What is a simple way to engage in international marketing?

[removed]Communications
[removed]Travel abroad
[removed]Cultural attainment
[removed]Licensing

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

[removed]Market skimming
[removed]Target pricing
[removed]Sensitive pricing
[removed]Market-penetration pricing

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

[removed]Pull strategy
[removed]Push strategy
[removed]Upward strategy
[removed]Downward strategy

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

[removed]Vertical marketing system
[removed]Horizontal marketing system
[removed]Rectangular marketing system
[removed]Triangular marketing system

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

[removed]Sale
[removed]Offset
[removed]Barter
[removed]Auction

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

[removed]Offset
[removed]Barter
[removed]Compensation deal
[removed]Free trade

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

[removed]Promising agreements
[removed]Marketing agreements
[removed]Loosening agreements
[removed]Tying agreements

What mode of entry is it when local and foreign investors share ownership and control?

[removed]Sole proprietor
[removed]Joint venture
[removed]Foreign investment
[removed]Direct investment

When the number of intermediaries are severely limited, this means an

[removed]inclusive distribution
[removed]strategic distribution
[removed]exclusive distribution
[removed]marketing distribution

12 years ago

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