MKT 571 Week 3 Quiz ~ ( Latest Syllabus - Perfect Tutorial - Score 21/21 For Sure )

All 21 Questions Answered Correctly

1. Which of the following is the level at which the product’s primary characteristics operate?

[removed]Performance quality

[removed]Design

[removed]Durability

[removed]Conformance quality

2. Which of the following steps will help service firms to increase their quality control?

[removed]Providing complementary services to customers

[removed]Standardizing the service performance process

[removed]Cultivating non-peak demand

[removed]Adopting differential pricing

3. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

[removed]strategic pay off

[removed]compensating

[removed]late

[removed]balancing

4. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

[removed]technological improvement

[removed]style improvement

[removed]quality improvement

[removed]feature improvement

5. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

[removed]customer training

[removed]adaptability

[removed]technology intensity

[removed]ease of use

6. Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

[removed]product-type

[removed]product-line

[removed]product-family

[removed]product-class

7. Which of the following is the best example of a new-to-the-world product?

[removed]Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

[removed]Walmart, the retail giant, opens new stores in an underdeveloped African country

[removed]Pestorica, a publishing company, decides to launch a new sports magazine

[removed]Kids-Med, a company that produces childcare products, launches a non-contact thermometer

8. Most new-product activities are devoted to

[removed]improving existing products

[removed]introducing backward integration

[removed]changing the target markets

[removed]changing the existing market dynamics

9. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

[removed]introduction

[removed]maturity

[removed]growth

[removed]decline

10. Which of the following is most closely related with the organic growth of an organization?

[removed]Acquiring a product or service brand

[removed]Increasing the operational profitability

[removed]Developing new products from within

[removed]Increasing productivity of employees

11. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

[removed]decline

[removed]growth

[removed]introduction

[removed]maturity

12. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

[removed]Late entry

[removed]Exchange entry

[removed]First entry

[removed]Parallel entry

13. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

[removed]master scheduling

[removed]key path scheduling

[removed]critical path scheduling

[removed]task scheduling planner

14. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

[removed]Pure tangible product

[removed]Basic product

[removed]Potential product

[removed]Augmented product

15. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

[removed]Reverse engineering

[removed]Mass customization

[removed]Interoperability

[removed]Backward compatibility

16. The five product levels constitute a ________. At each level more customer value is added.

[removed]demand chain

[removed]business model

[removed]value grid

[removed]customer-value hierarchy

17. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

[removed]specialty good

[removed]emergency good

[removed]impulse good

[removed]heterogeneous shopping good

18. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

[removed]length

[removed]class

[removed]type

[removed]width

19. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

[removed]credence qualities

[removed]experience qualities

[removed]search qualities

[removed]trial qualities

20. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

[removed]Working with larger groups

[removed]Cultivating non-peak demand