MKT 571 week 3 Quiz

   1. Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.

  key path scheduling

critical path scheduling

 task scheduling planner

aster scheduling

  2. Which of the following steps will help service firms to increase their quality control?

Providing complementary services to customers

Adopting differential pricing

 Cultivating non-peak demand

Standardizing the service performance process

  3. Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?

Exchange entry

Parallel entry

 Late entry

First entry

  4. Product-line analysis provides information for two key decision areas: product-line length and ________.

popular pricing

product mix-pricing

        product need family

        product-class composition

    5. ________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

        Backward compatibility

        Mass customization

        Interoperability

        Reverse engineering

 6. When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

        technology intensity

        ease of use

        adaptability

        customer training

  7. It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.

        specialty good

        impulse good

        emergency good

        heterogeneous shopping good

8. Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.

        product-family

        product-type

        product-line

        product-class

 9. Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.

        growth

        maturity

        decline

        introduction

10. Which of the following is the level at which the product’s primary characteristics operate?

        Durability

        Performance quality

        Design

        Conformance quality

    11. Most new-product activities are devoted to

        introducing backward integration

        changing the target markets

        improving existing products

        changing the existing market dynamics

12. A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.

        introduction

        decline

        maturity

        growth

   13. Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?

        Cultivating non-peak demand

        Working with larger groups

        Sharing services

        Using brand symbols

   14. Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

        width

        length

        type

        class

  15. Which of the following is the best example of a new-to-the-world product?

        Tata Motors, an Indian automobile company, acquires Jaguar to extend its business

        Walmart, the retail giant, opens new stores in an underdeveloped African country

        Pestorica, a publishing company, decides to launch a new sports magazine

        Kids-Med, a company that produces childcare products, launches a non-contact thermometer

16. The five product levels constitute a ________. At each level more customer value is added.

        business model

        value grid

        customer-value hierarchy

        demand chain

 17. Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

        experience qualities

        search qualities

        credence qualities

        trial qualities

18. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

        Potential product

        Pure tangible product

        Basic product

        Augmented product

19. Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

        strategic pay off

        balancing

        compensating

        late

  20. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

tyle improvement

 technological improvement

quality improvement

 feature improvement

 21. Which of the following is most closely related with the organic growth of an organization?

Developing new products from within

Increasing the operational profitability

 Increasing productivity of employees

Acquiring a product or service brand