MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution

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Use a problem solving model to solve Classic Airline’s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process. 

 
 
Consider the internal and external pressures contributing to Classic’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis. Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution. Post  completed assignment in the Assignment Forum
 
Format your paper according to APA standards and the Professional Report Writing Format.
    • 11 years ago
    MKT 571 Week 3 Individual Assignment Classic Airlines Marketing Solution
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