MKT 571 Week 3 Individual Assignment Case Study Starbucks Coffee

Please go to the Materials folder for the case study thatyou will use for this assignment. For this assignment you will prepare a2200-2500 word paper using the following case study outline. In addition towhat is provided in the Materials folder you will be expected to conductadditional research.



1. Major problem

-Underlying causes of the problem

2. Analysis of the External environment

-Consider economical, social, political, ecological factorsetc outside of the company’s influence

3. Analysis of the Internal environment

-Consider the strengths and weaknesses of all elements ofthe marketing mix (product, price, place and promotion) and target markets.

4. SWOT analysis

5. Detailed recommendations

-Please be specific. Your recommendations must fix theproblems/ causes. I will especially looking for your justification.