MKT 571 Week 2 Team Assignment Marketing Plan Phase I

Team Assignment – Marketing Phase I – GPS Hedge Trimmers

Create a new product for an existing organization that willbe the basis for your Marketing Plan Paper. The product can be completely new.But the product category must currently exist. Your product must havecompetition. Please send me a note on your product choice for approval. Reviewmy assignment description and outline in the rear of this syllabus. For thisMarketing Plan Phase I paper, prepare a 2000 word summary to include:

1) A detaileddescription of the new product or service. Include product name and brandingdecisions, features etc.

2) A definitionof your target market and a description of the factors that influence theirpurchasing decision. Explain market segmentation strategy.

3) A SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis on the new product orservice.

4) Your Secondaryresearch findings.

5) The Primarymarketing research approach you would use. (methodology, sample size etc.) Makeup the results of your research