MKT 571 Week 2 Quiz ~ ( Latest Syllabus - Perfect Tutorial - Score 21/21 For Sure )

All 21 Questions Answered Correctly

1.   Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

[removed]Points-of-reference

[removed]Points-of-difference

[removed]Brand reference

[removed]Points-of-parity

2.   When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 

[removed]Indirect heuristic

[removed]Conjunctive heuristic

[removed]Elimination-by-aspects heuristic

[removed]Lexicographic heuristic

3.   Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

[removed]Segment acid test

[removed]Marketing-mix strategy

[removed]Segment attractiveness

[removed]Needs-based segmentation

4.   Which term describes the diverse needs of many ethnic market segments?

[removed]Multifaceted marketing

[removed]Multicultural marketing

[removed]Mass marketing

[removed]Multidiversity marketing

5.   Which of the following would consumers associate closely with a brand?

[removed]Brand attitudes

[removed]Points of reference

[removed]Points-of-difference

[removed]Customer focuses

6.   Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

[removed]Value proposition

[removed]Product demand

[removed]Value-added product

[removed]Consumer response

7.   Which group is experiencing the fastest population growth today?

[removed]Caucasian Americans

[removed]Asian Americans

[removed]Hispanic Americans

[removed]African Americans

8.   Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and 

[removed]positioning

[removed]perceptual mapping

[removed]possession 

[removed]positive marketing

9.   What is the second stage of the consumer buying process?

[removed]Buyer satisfaction

[removed]Information search

[removed]Purchase decision

[removed]Evaluation of alternatives

10.            Which other dimension is the VALS classification system based on besides consumer motivation?

[removed]Consumer beliefs

[removed]Consumer resources

[removed]Consumer support

[removed]Consumer retention

11.            Which of the following do brand mantras attempt to define?

[removed]Points of difference to other brands

[removed]Brand identity

[removed]Brand equity

[removed]Similarity to other brands

12.            In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

[removed]Relationship to

[removed]Dimension to

[removed]Response to

[removed]Value to

13.            Which market is known as the invisible market segment?

[removed]Asian American

[removed]Hispanic American

[removed]African American

[removed]Caucasian American

14.            Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

[removed]Product membership

[removed]Category membership

[removed]Industry membership

[removed]Market membership

15.            How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

[removed]Two

[removed]Nine

[removed]Seven

[removed]Eight

16.            What other dimension helps market segments be measurable, substantial, accessible, and differentiable? 

[removed]Obtainable

[removed]Functional

[removed]Actionable

[removed]Reasonable

17.            Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? 

[removed]Concentrated

[removed]Direct

[removed]Niche

[removed]Undifferentiated

18.            Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

[removed]Point-of-difference

[removed]Perceptual mapping

[removed]Brand cannibalizations

[removed]Brand extensions

19.            Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

[removed]Brand positioning bull’s eye

[removed]Brand perceptual analysis

[removed]Competitive analysis

[removed]Industry analysis

20.            Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 

[removed]create

[removed]communicate

[removed]inflate

[removed]infuse

21.            When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

[removed]Business associates

[removed]Internet

[removed]Trade directories 

[removed]Standard & Poor’s