MKT 571 week 2 Quiz

 

 

  • Question 1

Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?

    • [removed]Perceptual mapping
    • [removed]Brand extensions
    • [removed]Brand cannibalizations
    • [removed]Point-of-difference
  • Question 2

Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?

    • [removed]Points-of-reference
    • [removed]Brand reference
    • [removed]Points-of-parity
    • [removed]Points-of-difference
  • Question 3

What is the second stage of the consumer buying process?

    • [removed]Buyer satisfaction
    • [removed]Purchase decision
    • [removed]Information search
    • [removed]Evaluation of alternatives
  • Question 4

Which market is known as the invisible market segment?

    • [removed]African American
    • [removed]Asian American
    • [removed]Caucasian American
    • [removed]Hispanic American
  • Question 5

Which group is experiencing the fastest population growth today?

    • [removed]Asian Americans
    • [removed]Caucasian Americans
    • [removed]Hispanic Americans
    • [removed]African Americans
  • Question 6

Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and 

    • [removed]create
    • [removed]inflate
    • [removed]communicate
    • [removed]infuse
  • Question 7

In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?

    • [removed]Response to
    • [removed]Value to
    • [removed]Dimension to
    • [removed]Relationship to
  • Question 8

What other dimension helps market segments be measurable, substantial, accessible, and differentiable? 

    • [removed]Functional
    • [removed]Actionable
    • [removed]Obtainable
    • [removed]Reasonable
  • Question 9

When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?

    • [removed]Internet
    • [removed]Business associates
    • [removed]Standard & Poor’s
    • [removed]Trade directories
  • Question 10

Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?

    • [removed]Segment acid test
    • [removed]Segment attractiveness
    • [removed]Marketing-mix strategy
    • [removed]Needs-based segmentation
  • Question 11

When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision? 

    • [removed]Elimination-by-aspects heuristic
    • [removed]Conjunctive heuristic
    • [removed]Lexicographic heuristic
    • [removed]Indirect heuristic
  • Question 12

Which of the following would consumers associate closely with a brand?

    • [removed]Brand attitudes
    • [removed]Customer focuses
    • [removed]Points of reference
    • [removed]Points-of-difference
  • Question 13

Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?

    • [removed]Competitive analysis
    • [removed]Industry analysis
    • [removed]Brand positioning bull’s eye
    • [removed]Brand perceptual analysis
  • Question 14

Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?

    • [removed]Product membership
    • [removed]Category membership
    • [removed]Market membership
    • [removed]Industry membership
  • Question 15

Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?

    • [removed]Product demand
    • [removed]Value proposition
    • [removed]Consumer response
    • [removed]Value-added product
  • Question 16

Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and 

    • [removed]possession 
    • [removed]positive marketing
    • [removed]positioning
    • [removed]perceptual mapping
  • Question 17

Which other dimension is the VALS classification system based on besides consumer motivation?

    • [removed]Consumer retention
    • [removed]Consumer resources
    • [removed]Consumer beliefs
    • [removed]Consumer support
  • Question 18

Which term describes the diverse needs of many ethnic market segments?

    • [removed]Multicultural marketing
    • [removed]Multifaceted marketing
    • [removed]Multidiversity marketing
    • [removed]Mass marketing
  • Question 19

How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?

    • [removed]Two
    • [removed]Eight
    • [removed]Seven
    • [removed]Nine
  • Question 20

Which of the following do brand mantras attempt to define?

    • [removed]Brand equity
    • [removed]Points of difference to other brands
    • [removed]Brand identity
    • [removed]Similarity to other brands
  • Question 21

Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization? 

    • [removed]Undifferentiated
    • [removed]Niche
    • [removed]Direct
    • [removed]Concentrated

 

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