MKT 571 Week 2 QUiz
AccGuruMKT 571 week 2 Quiz
- Question 1
Which of the following tools do marketers use to visually illustrate how consumers view products or services on multivariables?
- [removed]Perceptual mapping
- [removed]Brand extensions
- [removed]Brand cannibalizations
- [removed]Point-of-difference
- Question 2
Which of the following is known in marketing as attributes of a product or service that may not be unique to the product or service?
- [removed]Points-of-reference
- [removed]Brand reference
- [removed]Points-of-parity
- [removed]Points-of-difference
- Question 3
What is the second stage of the consumer buying process?
- [removed]Buyer satisfaction
- [removed]Purchase decision
- [removed]Information search
- [removed]Evaluation of alternatives
- Question 4
Which market is known as the invisible market segment?
- [removed]African American
- [removed]Asian American
- [removed]Caucasian American
- [removed]Hispanic American
- Question 5
Which group is experiencing the fastest population growth today?
- [removed]Asian Americans
- [removed]Caucasian Americans
- [removed]Hispanic Americans
- [removed]African Americans
- Question 6
Which other criteria helps make up the three criteria for a successful brand mantra: inspire, simplify, and
- [removed]create
- [removed]inflate
- [removed]communicate
- [removed]infuse
- Question 7
In behavioral segmentation, a product or service is grouped by which other dimension besides knowledge of, attitude toward, and use of?
- [removed]Response to
- [removed]Value to
- [removed]Dimension to
- [removed]Relationship to
- Question 8
What other dimension helps market segments be measurable, substantial, accessible, and differentiable?
- [removed]Functional
- [removed]Actionable
- [removed]Obtainable
- [removed]Reasonable
- Question 9
When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment?
- [removed]Internet
- [removed]Business associates
- [removed]Standard & Poor’s
- [removed]Trade directories
- Question 10
Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment?
- [removed]Segment acid test
- [removed]Segment attractiveness
- [removed]Marketing-mix strategy
- [removed]Needs-based segmentation
- Question 11
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
- [removed]Elimination-by-aspects heuristic
- [removed]Conjunctive heuristic
- [removed]Lexicographic heuristic
- [removed]Indirect heuristic
- Question 12
Which of the following would consumers associate closely with a brand?
- [removed]Brand attitudes
- [removed]Customer focuses
- [removed]Points of reference
- [removed]Points-of-difference
- Question 13
Which of the following is a tool a company uses to position its brands attributes in the minds of those in the organization?
- [removed]Competitive analysis
- [removed]Industry analysis
- [removed]Brand positioning bull’s eye
- [removed]Brand perceptual analysis
- Question 14
Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes?
- [removed]Product membership
- [removed]Category membership
- [removed]Market membership
- [removed]Industry membership
- Question 15
Which of the following do marketers use to give consumers a special reason for them to purchase a product or service?
- [removed]Product demand
- [removed]Value proposition
- [removed]Consumer response
- [removed]Value-added product
- Question 16
Which other factor does an organization’s marketing strategy focus on: segmentation, targeting, and
- [removed]possession
- [removed]positive marketing
- [removed]positioning
- [removed]perceptual mapping
- Question 17
Which other dimension is the VALS classification system based on besides consumer motivation?
- [removed]Consumer retention
- [removed]Consumer resources
- [removed]Consumer beliefs
- [removed]Consumer support
- Question 18
Which term describes the diverse needs of many ethnic market segments?
- [removed]Multicultural marketing
- [removed]Multifaceted marketing
- [removed]Multidiversity marketing
- [removed]Mass marketing
- Question 19
How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
- [removed]Two
- [removed]Eight
- [removed]Seven
- [removed]Nine
- Question 20
Which of the following do brand mantras attempt to define?
- [removed]Brand equity
- [removed]Points of difference to other brands
- [removed]Brand identity
- [removed]Similarity to other brands
- Question 21
Which of the following marketing strategies does not concentrate on recognizing differences in customers’ needs in the organization?
- [removed]Undifferentiated
- [removed]Niche
- [removed]Direct
- [removed]Concentrated
- 10 years ago
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