MKT 571 Week 1 Individual Assignment Company Marketing Strategy

Research a company that you are familiar with. You mayselect the company you work for. If you work for a government agency (military,school, city etc.) you will adopt a company for the assignment.

• Write a 1600-2000word paper how the company uses marketing in its business practices. Include the following in your analysis;

• A. Targetcustomers

• B. Products and/or services strategy

• C. Pricingstrategy

• D. Distributionstrategy (Geography, channel type, outlets, etc.)

• E. Promotionstrategy (advertising, sales force, sales promotion, trade promotion etc.)

o F. The marketingchallenges it faces, and its current corporate culture.

o Format your paperaccording to APA standards.