MKT 571 Week 1 DQs

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Each answer must be at least 150 words

 

Question 1

Why do you think it is so important to set goals for marketing research that is conducted? Try to come up with at least three reasons...

Question 2

From a consumer's perspective, what are some of the advantages and disadvantages of online retailing? How about from the marketer's standpoint?

 

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