MKT 571 Marketing Week 3 Assignment

Segmentation and Target Market Paper

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.