MKT 571 Kudler Fine Foods Product Launch Plan

Develop a product launch plan for two markets (domestic and international).

Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

·         Product description

·         Product positioning

·         Targeting

·         Market needs

·         Market potential and market growth

·         Company SWOT analysis (include analysis from both countries chosen)

·         The competition

·         Marketing objectives and marketing strategy

·         Pricing

·         Marketing communication (including public relations)

·         Distribution strategy (domestic and international market entry)

·         Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)

·         Marketing research conducted for the plan