MKT 544 week 5 learning team

IMC Function Analysis

Select a few companies with which the team is familiar. Each team member must select a different company. At least one company must employ event marketing and at least one company must employ sponsorships.

Write a paper of no more than 1,050 words in APA format that describes the similarities and differences in how the companies use sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following in your paper:

• Discussthe strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
• Includepossible reasons why the companies have or have not been successful in delivering their IMC plan.

Format your paper consistent with APA guidelines.

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