MKT 544 week 3 individual paper

IMC Plan Project: IMC Strategy Overview Memo

Complete theIMC Strategy Overview Memo. Include the following in your memo:

Provide an overview of your IMC strategy to build the company’s brand.
Briefly describe the brand position and marketing challenge of the selected company.
Describe the target market or markets and any relevant segments within these target markets.
Analyze viable brand messages through market segmenting that align with your IMC objectives.
Briefly asses the strengths of the company that will be leveraged and the weaknesses of the company that will be protected by your IMC plan. How does the IMC link to the SWOT analysis?
Provide the objectives of your IMC plan.

Explain how data and databases influence your IMC plan.

Write a memo that addresses the specific criteria for this portion of the plan.

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MC Plan Project: IMC Strategy Overview Memo

Written Assignment Grading Form for IMC Plan Project: IMC Strategy Overview Memo,

due in Week Three

*Content* *60 Percent*	Points Available 8	Points Earned X/8	Additional Comments:
· Students accurately describe the brand position and marketing challenge of the selected company. · Students accurately describe the target market(s) and any relevant segments within these target markets. · Students provide objectives and viable brand messages through market segmenting that align with their IMC objectives. · Students accurately asses the strengths of the company that will be leveraged and the weaknesses of the company that are to be protected by its IMC plan. · Students accurately describe how data and databases influence your IMC plan.
*Organization / Development* *20 Percent*	Points Available 2	Points Earned X/2	Additional Comments:
· Students provide sufficient background on the topic and previews major points. · Students¿ papers are logical, flow, and review the major points.
*Mechanics* *20 Percent*	Points Available 2	Points Earned X/2	Additional Comments:
· Formatting or layout and graphics are pleasing to the eye (font, colors, spacing). · Rules of grammar, usage, and punctuation are followed, and spelling is correct. · APA
	*Total Available*	*Total Earned*
	12

IMC Plan Project: IMC Strategy Overview Memo

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