MKT 544 week 2 learning team

Brand Pitch

Read the Branding Scenario.

Develop a 10- to 15-slide presentation with supporting speaker notes to persuade the company that it needs to address the branding problem.

Address the following in your presentation:

• What is the brand-building process the company must follow?
• What are the benefits of using IMC to build the company’s brand?
• Who are the key stakeholders, and what strategies must you employ to involve the stakeholders in the plan and gain their support?
• Click the Assignment Files tab to submit your assignment.