MKT 520 WEEK 9 DISCUSSION

"Social Media Monitoring (20 points)"  Please respond to the following:

• Use Google News or Bing News to search news articles on “future of social media monitoring tools” or “social media Key Performance Indicators (KPI)”. Select one (1) tool of your interest, and analyze the main pros and cons of implementing it within a company in its marketing campaign.
• From Part I of this discussion, speculate on the overall manner in which the newer technology will change traditional social media sites. Analyze how traditional social media sites can adapt their platforms to incorporate newer trends.