MKT 501 Module 4 Disucssion / Reflection

A survey from MARC Research found that among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season.

Read more: http://www.marketingprofs.com/charts/2010/3542/shoppers-seek-coupons-and-free-shipping-offers#ixzz28gf7i57W

In addition, read the article below on the importance of “free” in online commerce:

http://www.marketingprofs.com/short-articles/2555/the-importance-of-free#ixzz28gdt7f4u

Based on these articles and other readings you may find, what do you think of the “free” offers used by online retailers or marketer? Do you think the “free” offers would be more effective than coupons? Use some concepts you learned from module 5, as well as other modules to discuss these issues.

Note: Please check the Discussion grading rubrics to better understand the requirements for Discussions.

Given the Case and SLP outcomes that appear at the beginning of every home page of every module, identify and briefly discuss two learning outcomes you achieved which are applicable to your current or desired career or professional objective. For each identified learning outcome, explain why achieving that outcome is applicable to your current or desired profession.