MKt 500 week 6 discussions

week 6 discussion 1

Pick a health and beauty brand and item you use regularly; for example, shampoo, shaving cream, moisturizer, razor blades, etc.  Imagine this brand is extending its reach to a new target audience with a new product.  Identify this new target audience and then outline the beginnings of a pricing strategy for this new product, by offering specifics instead of generalities about the strategy.

In today’s economic climate, retailers are continuously conducting sales in order to get customers in their doors.  Analyze the short-term and long-term effects of continuous sales to all stakeholders.