MKT 500 WEEK 3 DISCUSSIONS

"Targeting Segments and Brand Positioning Statements"  Please respond to the following:

• From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
• Imagine that you are a direct competitor of Twitter and your company’s name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.