MKT 500 Module 9 Discussion: Adapting Strategies

Marketing in a global environment brings with it some unique challenges. Assume that you are with Kellogg's Cereal Company. You have decided to enter the market in a new country.

What are some things to consider when entering a new market? What are some recommendations as to how Kellogg’s in particular should enter the market and what strategies should be considered so that the cereal products are effectively introduced upon entry into the market?