MKT 500 Module 4 Discussion: Segmentation and Target Approach
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View the following websites and collaborate with each other on what you believe to be the segmentation/target approach strategy. Do you feel that the segment is or is not sufficiently well-defined? Why?
http://www.ivillage.com/
http://www.popularhispanics.com/
http://www.targetmarketnews.com/
13 years ago
MKT 500 Discussion
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