MKT 500 Marketing Management

Assignment 4: IMC and Customer 
Satisfaction  
Due Week 8 and worth 200 points

Continuing to 
build your marketing plan, this assignment focuses on IMC and customer 
satisfaction for your product and service.

Write a four to five (4-5) 
page paper in which you:

1. Discuss the company’s advertising strategy and how it aligns with its 
   marketing goals.

1. Determine how the effectiveness of the advertising will be measured.

1. Explain the different promotional strategies that may be used in addition to 
   advertising.

1. Determine the best marketing research approach to measure customer 
   satisfaction with your company’s product/service.

1. Decide how gaps in customer expectations and experiences will be 
   addressed

1. Support your marketing plan with at least two (2) reference sources that 
   discuss the nature of the assignment.

Your assignment must follow these 
formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch 
  margins on all sides; citations and references must follow APA or 
  school-specific format. Check with your professor for any additional 
  instructions.

• Include a cover page containing the title of the assignment, the student’s 
  name, the professor’s name, the course title, and the date. The cover page and 
  the reference page are not included in the required assignment page 
  length.

The specific course learning outcomes associated with this 
assignment are:

• Analyze integrated marketing communications and its relationship to 
  advertising strategy.

• Design customer satisfaction evaluation processes and quality assurance 
  measurements.

• Evaluate marketing research tools involved in the marketing process.

• Use technology and information resources to research issues in marketing 
  management.

• Write clearly and concisely about marketing management using proper writing 
  mechanics.